
Hispanic Heritage Month: Celebrating Business Innovation and Valor
As we observe Hispanic Heritage Month, it’s essential to shine a spotlight on the innovative and resilient veteran entrepreneurs from Hispanic backgrounds who contribute immensely to America’s vibrant entrepreneurial landscape. Their stories embody the spirit of valor in action, blending military discipline with business acumen to create impactful enterprises.
Meet the Trailblazers: Profiles of Veteran-Owned Businesses
Here are some standout Hispanic-owned businesses that are making waves in 2025:
CHAUFUR Pet Transit
Founder: Pricilla Black (Marine Corps Veteran)
Business Focus: Pet transportation ensuring comfort and safety.
Business Location: West Tampa, FL.
Pricilla Black leads CHAUFUR, a pet transit service that prioritizes animal welfare during travel. Her mission directly connects to valuing life—both human and animal. Her ask of the community emphasizes the interconnectedness of local businesses: “Visit our website, follow us on social media, and share our content!”
Rock Steady Wellness LLC
Founder: Jennifer Toro (Army Reserves)
Business Focus: Health management consulting providing diverse wellness solutions.
Jennifer aims to establish a comprehensive wellness café in Humboldt Park, Chicago, a community space that’s currently lacking. Her initiative embodies the themes of military heroism and collective support: “I’m seeking $20K to jumpstart this effort,” she mentions, reflecting on the need for community involvement.
CC Pro Fitness
Founder: Crystalee Protheroe (Air Force Veteran)
Business Focus: Fitness training for busy individuals.
CC Pro Fitness focuses on accessibility in fitness, answering the needs of busy warriors both at home and abroad. Crystalee’s outreach is clear: “References and referrals to those in need would be greatly appreciated!”—a call for connection that all military families resonate with.
Jacksonville Natural Healing
Founder: Alejandra Amegin (Navy Veteran)
Business Focus: Holistic wellness solutions.
Alejandra’s approach to integrative wellness emphasizes healing on multiple levels. She seeks partnerships that broaden her reach: “We welcome referrals that could benefit from our wellness retreats,” illustrating a commitment to community collaboration, a value deeply rooted in military culture.
Connecting Veterans and Pitching Opportunities
Each of these entrepreneurs embodies resilience and leadership—a direct extension of their military experiences into their entrepreneurial journeys. As we celebrate their contributions during Hispanic Heritage Month, we also invite active duty service members, veterans, and the broader community to engage with these businesses and support their missions. Assistance in funding, location scouting, and developing partnerships can dramatically uplift their efforts.
Call to Action: Support Our Veteran Entrepreneurs!
Join in honoring military valor by connecting with these incredible entrepreneurs, sharing their stories, and contributing to their causes. Whether by spreading the word, providing resources, or simply following them on social media, every small effort counts towards the stronger future these veterans are forging.
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